Masstige consumption, brand happiness, and brand advocacy : a service perspective
Year of publication: |
2024
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Authors: | Purohit, Sonal ; Arora, Vibha ; Radia, Karan Nilesh |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 1, Art.-No. e12944, p. 1-15
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Subject: | brand advocacy | brand happiness | hospitality | luxury | masstige brands | tourism | Markenführung | Brand management | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenartikel | Brand | Markenimage | Brand image |
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