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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~person:"Schulz, Sebastian"
~type_genre:"Aufsatz im Buch"
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Handbook of research on integrating social media into strategic marketing
Web 2.0 : neue Perspektiven für Marketing und Medien
Medien im Marketing : Optionen der Unternehmenskommunikation
1
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ECONIS (ZBW)
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Motive und Wirkungen im viralen Marketing
Schulz, Sebastian
;
Mau, Gunnar
;
Löffler, Stella
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 217-232)
.
2011
Persistent link: https://www.econbiz.de/10008666773
Saved in:
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Motive und Wirkungen im viralen Marketing
Schulz, Sebastian
;
Mau, Gunnar
;
Löffler, Stella
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 249 - 268)
.
2008
Persistent link: https://www.econbiz.de/10014559564
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