Motive und Wirkungen im viralen Marketing
Sebastian Schulz, Gunnar Mau, Stella Löffler
| Year of publication: |
2008
|
|---|---|
| Authors: | Schulz, Sebastian ; Mau, Gunnar ; Löffler, Stella |
| Published in: |
Web 2.0 : neue Perspektiven für Marketing und Medien. - Berlin : Springer, ISBN 3-540-73700-6. - 2008, p. 249 - 268
|
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Social Web | Social web |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014559564