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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~subject:"Marketing management"
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Handbook of research on integrating social media into strategic marketing
ESOMAR publication series
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Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
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