Social networking sites and marketing strategies
Year of publication: |
2015
|
---|---|
Authors: | Wu, Ying ; Stewart, Malcolm ; Liu, Rebecca |
Published in: |
Handbook of research on integrating social media into strategic marketing. - Hershey, PA : Business Science Reference, An imprint of IGI Global, ISBN 978-1-4666-8353-2. - 2015, p. 207-239
|
Subject: | Ford Motor Company <Dearborn, Mich.> | Kfz-Industrie | Automotive industry | Social Web | Social web | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management |
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