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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International marketing review"
~person:"Barua, Maria E."
~person:"Walsh, Gianfranco"
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Cultural identity
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Kulturelle Identität
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Consumer behaviour
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Advertising
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Advertising effects
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Behaviour
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Comparison
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Consumer innovativeness
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Barua, Maria E.
Walsh, Gianfranco
Belk, Russell W.
2
Cleveland, Mark
2
Laroche, Michel
2
Mooij, Marieke K. de
2
Papadopoulos, Nicolas G.
2
Seo, Yuri
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Ahammad, Mohammad F.
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Craig, C. S.
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Cruz, Angela Cracia B.
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D'Alessandro, Steven
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Demangeot, Catherine
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Diehl, Sandra
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Du, Min
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Handbook of research on international advertising
International marketing review
Journal of business research : JBR
4
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ECONIS (ZBW)
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Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
2
A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.
;
Hadjimarcou, John
;
Barua, Maria E.
; …
- In:
International marketing review
30
(
2013
)
5
,
pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
Saved in:
3
A multi-country assessment of the long-term orientation scale
Hassan, Louise M.
;
Shiu, Edward
;
Walsh, Gianfranco
- In:
International marketing review
28
(
2011
)
1
,
pp. 81-101
Persistent link: https://www.econbiz.de/10009008191
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