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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International marketing review"
~person:"Mooij, Marieke K. de"
~person:"Walsh, Gianfranco"
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Cultural identity
4
Kulturelle Identität
4
Consumer behaviour
3
Konsumentenverhalten
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Cross-cultural management
2
Cross-cultural research
2
Interkulturelles Management
2
International marketing
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Internationales Marketing
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National culture
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Nationalkultur
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Behaviour
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Comparison
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Consumer innovativeness
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Cultural orientation
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Culture
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Dimensional models
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Dimensions of national culture
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GLOBE
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Hofstede
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Innovation
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Kultur
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Measurement
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Messung
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Migranten
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Migrants
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Multi-level research
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Online-Befragung
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Opinion leadership
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Schwartz
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Mooij, Marieke K. de
Walsh, Gianfranco
Belk, Russell W.
2
Cleveland, Mark
2
Laroche, Michel
2
Papadopoulos, Nicolas G.
2
Seo, Yuri
2
Shavitt, Sharon
2
Ahammad, Mohammad F.
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Andras, Trina Larsen
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Barua, Maria E.
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Cadogan, John
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Cheng, Hong
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Cho, Young Ik
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Craig, C. S.
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Cruz, Angela Cracia B.
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D'Alessandro, Steven
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Demangeot, Catherine
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Demangoet, Catherine
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Diehl, Sandra
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Dimitrova, Boryana V.
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Du, Min
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Duque, Lola C.
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Elliot, Esi A.
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Handbook of research on international advertising
International marketing review
Journal of business research : JBR
4
Journal of international consumer marketing
3
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing communications
1
Word of mouth and social media
1
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ECONIS (ZBW)
4
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Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
2
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
3
Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de
- In:
International marketing review
32
(
2015
)
6
,
pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
Saved in:
4
A multi-country assessment of the long-term orientation scale
Hassan, Louise M.
;
Shiu, Edward
;
Walsh, Gianfranco
- In:
International marketing review
28
(
2011
)
1
,
pp. 81-101
Persistent link: https://www.econbiz.de/10009008191
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