Cross-cultural research in international marketing : clearing up some of the confusion
Year of publication: |
2015
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Authors: | Mooij, Marieke K. de |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 6, p. 646-662
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Subject: | Consumer behaviour | Values | National culture | Dimensions of national culture | Cross-cultural research | Multi-level research | Nationalkultur | Internationales Marketing | International marketing | Konsumentenverhalten | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity |
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