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~isPartOf:"Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives"
~subject:"Customer integration"
~subject:"Marketingmanagement"
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Customer integration
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Cultural heritage
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Kulturgüter
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Barile, Sergio
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Migliaccio, Guido
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Saviano, Marialuisa
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
Journal of marketing management : MM
4
The journal of brand management : an international journal
4
Corporate communications : an international journal
2
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Routledge critical studies in tourism, business and management
2
Tourism management perspectives : TMP
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
European journal of marketing : EJM
1
European management journal
1
Italian journal of marketing : ITJM
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
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Marketing intelligence & planning
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Routledge Critical Studies in Tourism, Business and Management Ser.
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UNWTO conferences and seminars
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ECONIS (ZBW)
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The disability marketing and the cultural "product" : Italian experience and propositions for international contexts
Migliaccio, Guido
- In:
Handbook of research on management of cultural products …
,
(pp. 321-346)
.
2014
Persistent link: https://www.econbiz.de/10010348356
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2
Resource integration and value co-creation in cultural heritage management
Barile, Sergio
;
Saviano, Marialuisa
- In:
Handbook of research on management of cultural products …
,
(pp. 58-82)
.
2014
Persistent link: https://www.econbiz.de/10010348396
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