Resource integration and value co-creation in cultural heritage management
Year of publication: |
2014
|
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Authors: | Barile, Sergio ; Saviano, Marialuisa |
Published in: |
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5007-7. - 2014, p. 58-82
|
Subject: | Kulturgüter | Cultural heritage | Kulturmanagement | Cultural management | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic |
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