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~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"International journal of business innovation and research : IJBIR"
~subject:"Empirische Methode"
~subject:"Mobilkommunikation"
~subject:"Online retailing"
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Search: subject_exact:"Innovation adoption"
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Empirische Methode
Mobilkommunikation
Online retailing
Innovation adoption
16
Innovationsakzeptanz
16
Consumer behaviour
9
Konsumentenverhalten
9
India
5
Indien
5
Innovation diffusion
4
Innovationsdiffusion
4
Mobile communications
4
Online-Handel
4
E-commerce
3
Electronic Commerce
3
Information technology
3
Informationstechnik
3
Mobile Business
3
Mobile business
3
behavioural intention
3
Beziehungsmarketing
2
Confidence
2
Customer satisfaction
2
Deutschland
2
Germany
2
Kundenzufriedenheit
2
Mobile Marketing
2
Mobile marketing
2
Relationship marketing
2
TAM
2
UTAUT
2
Vertrauen
2
adoption
2
information technology
2
online shopping
2
perceived ease of use
2
perceived risk
2
perceived usefulness
2
trust
2
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Altersgruppe
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Karjaluoto, Heikki
1
Kripesh, Ananth Srinivasan
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Mann, Andreas
1
Prabhu, H. Mahesh
1
Prein, Jan
1
Rahman, Zillur
1
Reeh, Marc-Oliver
1
Sabat, Kali Charan
1
Sampat, Brinda
1
Schulz, Sebastian
1
Schumacher, Henrik
1
Silberer, Günter
1
Sriram, K. V.
1
Tudu, Preshita Neha
1
Tyagi, Harsha
1
Wiedmann, Klaus-Peter
1
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Handbook of research on mobile marketing management
International journal of business innovation and research : IJBIR
Journal of retailing and consumer services
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Technological forecasting & social change : an international journal
16
Journal of internet commerce
15
International journal of business information systems : IJBIS
14
Journal of business research : JBR
14
Cogent business & management
13
International journal of business innovation and research
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Electronic commerce research
10
Journal of electronic commerce research : JECR
10
International journal of electronic marketing and retailing : IJEMR
9
Asia Pacific journal of marketing and logistics
8
Global business review
8
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Information technology and management
7
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Journal of organizational computing and electronic commerce
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
International journal of consumer studies
6
International journal of retail & distribution management
6
The international review of retail, distribution and consumer research
6
The service industries journal
6
E-adoption and socio-economic impacts : emerging infrastructural effects
5
International journal of electronic finance : IJEF
5
International journal of technology marketing : IJTMkt
5
Journal of global information management
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of hospitality marketing & management
5
Journal of management information systems : JMIS
5
Journal of retailing
5
Marketing : ZFP ; journal of research and management
5
The international journal of bank marketing : IJBM
5
Electronic markets : the international journal on networked business
4
International journal of Indian culture and business management : IJICBM
4
International journal of bank marketing
4
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
ICT induced factors influencing online buying behaviour of customers : a literature review
Tyagi, Harsha
;
Rahman, Zillur
- In:
International journal of business innovation and …
30
(
2023
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10014293995
Saved in:
2
Adoption of online pharmacies in India : an empirical study
Sampat, Brinda
;
Sabat, Kali Charan
- In:
International journal of business innovation and …
29
(
2022
)
4
,
pp. 449-478
Persistent link: https://www.econbiz.de/10014293879
Saved in:
3
An empirical study on the effect of product information and perceived usefulness on purchase intention during online shopping in India
Kripesh, Ananth Srinivasan
;
Prabhu, H. Mahesh
;
Sriram, K. V.
- In:
International journal of business innovation and …
21
(
2020
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10012199554
Saved in:
4
To book or not to book through IRCTC : consumer's intention to use Indian railway's online ticketing system
Tudu, Preshita Neha
- In:
International journal of business innovation and …
22
(
2020
)
4
,
pp. 506-522
Persistent link: https://www.econbiz.de/10012270946
Saved in:
5
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
6
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
7
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
8
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
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