//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of research on mobile marketing management"
~subject:"Beziehungsmarketing"
~subject:"Direktmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Handbook of research on mobile marketing management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Direktmarketing
Mobile communications
18
Mobilkommunikation
18
Mobile Business
9
Mobile business
9
Mobile Marketing
8
Mobile marketing
8
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Innovation adoption
5
Innovationsakzeptanz
5
Relationship marketing
4
Deutschland
3
Germany
3
Mobile phone
3
Mobiltelefon
3
Target group
3
Viral marketing
3
Virales Marketing
3
Zielgruppe
3
Bibliometrics
2
Bibliometrie
2
Direct marketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Telecommunications services
2
Telekommunikationsdienst
2
Welt
2
World
2
2001-2008
1
2002-2007
1
Advertising effects
1
Behaviour
1
Betriebliche Wertschöpfung
1
Brand management
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
6
Book section
6
Case study
1
Fallstudie
1
Language
All
English
6
Author
All
Akter, Shahriar
1
Dölling, Steffen
1
Kondo, Fumiyo N.
1
Link, Jörg
1
Mann, Andreas
1
Möhlenbruch, Dirk
1
Nakahara, Mariko
1
Prein, Jan
1
Ritschel, Falk
1
Schulz, Sebastian
1
Seidl, Franziska
1
Silberer, Günter
1
Uwadaira, Yasuhiro
1
Vatanparast, Ramin
1
more ...
less ...
Published in...
All
Handbook of research on mobile marketing management
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
2
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
3
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
4
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
5
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
6
Interactive customer retention management for mobile commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Handbook of research on mobile marketing management
,
(pp. 437-456)
.
2010
Persistent link: https://www.econbiz.de/10003919397
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->