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~isPartOf:"Handbook of research on mobile marketing management"
~subject:"Consumer behaviour"
~subject:"Direktmarketing"
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Consumer behaviour
Direktmarketing
Mobile communications
18
Mobilkommunikation
18
Mobile Business
9
Mobile business
9
Mobile Marketing
8
Mobile marketing
8
Internet marketing
6
Konsumentenverhalten
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Innovation adoption
5
Innovationsakzeptanz
5
Beziehungsmarketing
4
Relationship marketing
4
Deutschland
3
Germany
3
Mobile phone
3
Mobiltelefon
3
Target group
3
Viral marketing
3
Virales Marketing
3
Zielgruppe
3
Bibliometrics
2
Bibliometrie
2
Direct marketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Telecommunications services
2
Telekommunikationsdienst
2
Welt
2
World
2
2001-2008
1
2002-2007
1
Advertising effects
1
Behaviour
1
Betriebliche Wertschöpfung
1
Brand management
1
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7
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7
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English
7
Author
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Akter, Shahriar
1
Barnes, Stuart J.
1
Carroll, Amy
1
Chen, Wen-kuo
1
Chou, Seng-cho T.
1
Haunstetter, Tobias
1
Huang, Heng-chiang
1
Karjaluoto, Heikki
1
Kondo, Fumiyo N.
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Manganari, Emmanouela E.
1
McKenzie, Jonathon
1
Nakahara, Mariko
1
Pousttchi, Key
1
Scornavacca, Eusebio
1
Siomkos, George J.
1
Uwadaira, Yasuhiro
1
Vatanparast, Ramin
1
Vrechopoulos, Adam P.
1
Wiedemann, Dietmar G.
1
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Handbook of research on mobile marketing management
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ECONIS (ZBW)
7
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1
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
2
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
3
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
4
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
5
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
6
Mobile store environment dynamics : an interdisciplinary approach
Vrechopoulos, Adam P.
;
Manganari, Emmanouela E.
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 346-361)
.
2010
Persistent link: https://www.econbiz.de/10003919388
Saved in:
7
Understanding consumer recommendation behavior
Chen, Wen-kuo
;
Huang, Heng-chiang
;
Chou, Seng-cho T.
- In:
Handbook of research on mobile marketing management
,
(pp. 401-415)
.
2010
Persistent link: https://www.econbiz.de/10003919394
Saved in:
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