In search of successful mobile advertising : consumer and business perspectives
Year of publication: |
2010
|
---|---|
Authors: | Barnes, Stuart J. ; Scornavacca, Eusebio ; McKenzie, Jonathon ; Carroll, Amy |
Published in: |
Handbook of research on mobile marketing management. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-074-5. - 2010, p. 279-302
|
Subject: | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Neuseeland | New Zealand |
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