//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of research on technology applications for effective customer engagement"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~type_genre:"Book section"
~type_genre:"Report"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand equity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
3
Markenwert
3
Brand management
2
Deutschland
2
Germany
2
Markenführung
2
Sportmarketing
2
Sports marketing
2
Bewertung
1
Brand image
1
Customer-based brand equity
1
Evaluation
1
Kaufentscheidung
1
Markenimage
1
Professional sports
1
Profisport
1
Purchase decision
1
Theorie
1
Theory
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Book section
Report
Aufsatz im Buch
4
Language
All
German
3
English
1
Author
All
Asmat Nizam Abdul Talib
1
Kaiser, Sebastian
1
Könecke, Thomas
1
Müller, Christian
1
Sana Arshad
1
Schunk, Holger
1
Ströbel, Tim
1
Woratschek, Herbert
1
more ...
less ...
Published in...
All
Handbook of research on technology applications for effective customer engagement
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Antecedents and outcomes of employee-based brand equity
9
Marken- und Kommunikationscontrolling
4
Advances in corporate branding
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Digital and social media marketing : a results-driven approach
2
Handbook of research on integrating social media into strategic marketing
2
Marketing accountability for marketing and non-marketing outcomes
2
The Routledge companion to contemporary brand management
2
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Bewertung von Unternehmen : Festschrift für O.Univ.-Prof. Mag. Dr. Wolfgang Nadvornik
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Branded spaces : experience enactments and entanglements
1
Branding and sustainable competitive advantage : building virtual presence
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Country of origin effect : looking back and moving forward
1
Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
1
Fashion branding and communication : core strategies of European luxury brands
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Finance, law, and the crisis of COVID-19 : an interdisciplinary perspective
1
Financial ecosystem and strategy in the digital era : global approaches and new opportunities
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Handbook of research on applied AI for international business and marketing applications
1
Handbuch Markenführung ; Bd. 1
1
Handbuch Marketing-Controlling : Effektivität und Effizienz einer marktorientierten Unternehmensführung
1
Handbuch Marketingcontrolling : Marketing als Motor von Wachstum und Erfolg
1
Innovation in pricing : contemporary theories and best practices
1
Innovations in services marketing and management : strategies for emerging economies
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
New luxury management : creating and managing sustainable value across the organization
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Research handbook of marketing in emerging economies
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Searching the effects of viral marketing via customer-based
brand
equity
on purchase intentions
Asmat Nizam Abdul Talib
;
Sana Arshad
- In:
Handbook of research on technology applications for …
,
(pp. 66-75)
.
2021
Persistent link: https://www.econbiz.de/10012307751
Saved in:
2
Eignung von Markenbewertungsansätzen im Sport
Woratschek, Herbert
;
Ströbel, Tim
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 433-446)
.
2014
Persistent link: https://www.econbiz.de/10010354030
Saved in:
3
Betrachtung ausgewählter Entwicklungen der monetären Markenbewertung sowie Überlegungen zur wertbasierten Markenführung im Sport
Schunk, Holger
;
Könecke, Thomas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 413-431)
.
2014
Persistent link: https://www.econbiz.de/10010354031
Saved in:
4
Theorie und Praxis der Markenführung im Sport
Kaiser, Sebastian
;
Müller, Christian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 29-44)
.
2014
Persistent link: https://www.econbiz.de/10010354135
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->