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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"USA"
~type_genre:"Article in journal"
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Werbewirtschaft
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Advertising
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Werbung
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Creativity
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Kreativität
7
United States
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advertising agency
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Agency theory
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China
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Corporate culture
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Marketingmanagement
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Multinationales Unternehmen
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Prinzipal-Agent-Theorie
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Transnational corporation
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creativity
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Stuhlfaut, Mark W.
2
Broyles, Sheri J.
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Duhan, Dale F.
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Grow, Jean
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Roca, David
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Sandvik, K°are
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Yoo, Chan Yun
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Handbook of social media management : value chain and business models in changing media markets
International business review : the official journal of the European International Business Academy
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of advertising research
8
American journal of agricultural economics
3
Academy of Management journal : AMJ
2
European journal of marketing : EJM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of economics & management strategy : JEMS
2
Journal of historical research in marketing
2
American journal of business : applying research to practice ; AJB
1
Applied economics
1
Business history review
1
Gender in management : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
JMM : the international journal on media management
1
Journal of advertising
1
Journal of business venturing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Management international review : mir ; journal of international business
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Monthly labor review : MLR
1
Qualitative market research : an international journal
1
Review of industrial organization : RIO
1
Strategic organization
1
The Rand journal of economics
1
The journal of business : B
1
The journal of law & economics
1
The journal of media economics
1
The marketing review
1
The service industries journal
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ECONIS (ZBW)
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1
A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
Saved in:
2
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
3
The creative code : an organisational influence on the creative process in advertising
Stuhlfaut, Mark W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10009154732
Saved in:
4
Outcomes of advertiser-agency relationships : the form and the role of cooperation
Duhan, Dale F.
;
Sandvik, K°are
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 881-919
Persistent link: https://www.econbiz.de/10003916105
Saved in:
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