The creative code : an organisational influence on the creative process in advertising
Mark W. Stuhlfaut
| Year of publication: |
2011
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|---|---|
| Authors: | Stuhlfaut, Mark W. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 2, p. 283-304
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| Subject: | Werbeplanung | Advertising planning | Kreativität | Creativity | Unternehmenskultur | Corporate culture | Werbewirtschaft | Advertising industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009154732