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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~person:"Cheong, Yunjae"
~person:"Shao, Yun"
~type_genre:"Article in journal"
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Cheong, Yunjae
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Handbook of social media management : value chain and business models in changing media markets
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
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2
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
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