Chinese advertising practitioners' conceptualisation of gender representation
Yun Shao; Fabrice Desmarais and C. Kay Weaver
| Year of publication: |
2014
|
|---|---|
| Authors: | Shao, Yun ; Desmarais, Fabrice ; Weaver, C. Kay |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 2, p. 329-350
|
| Subject: | Werbewirtschaft | Advertising industry | Medienberufe | Media professions | Kulturelle Identität | Cultural identity | Werbung | Advertising | Geschlecht | Gender | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362885