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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Advertising effects
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Windels, Kasey
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Handbook of social media management : value chain and business models in changing media markets
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of advertising research
5
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of electronic commerce : IJEC
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International journal of industrial organization
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing and consumer behaviour in emerging markets
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Stereotypical or just typical : how do US practitioners view the role and function of gender stereotypes in advertisements?
Windels, Kasey
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618435
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2
A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
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