Stereotypical or just typical : how do US practitioners view the role and function of gender stereotypes in advertisements?
Kasey Windels
| Year of publication: |
2016
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|---|---|
| Authors: | Windels, Kasey |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 5, p. 864-887
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| Subject: | gender stereotypes | practitioner perspectives | qualitative research | advertising agency | Niederlande | Netherlands | Geschlecht | Gender | Werbewirtschaft | Advertising industry | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1160855 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618435