//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"Journal of business research : JBR"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising agency"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
5
Werbewirtschaft
5
Theorie
2
Theory
2
Branchenentwicklung
1
Marketing management
1
Marketingmanagement
1
Sector development
1
Time series analysis
1
Zeitreihenanalyse
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Aufsatz im Buch
2
Book section
2
Language
All
English
5
Author
All
Bolton, Ruth N.
1
Brodie, Roderick J.
1
De Kluyver, Cornelis A.
1
Hornik, Jacob
1
Moriarty, Mark M.
1
Rossiter, John R.
1
Published in...
All
Handbook of social media management : value chain and business models in changing media markets
Journal of business research : JBR
Journal of advertising research
22
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
European journal of marketing : EJM
8
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Applied economics
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The marketing review
3
Ekonomiska Samfundets tidskrift
2
Gender in management : an international journal
2
Human relations
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economics & management strategy : JEMS
2
Journal of euromarketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial: JBR special issue on executional elements in advertising
Rossiter, John R.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 829-830
Persistent link: https://www.econbiz.de/10009552461
Saved in:
2
Sales response modeling : gains in efficiency from system estimation
Bolton, Ruth N.
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10001066535
Saved in:
3
Temporal instability as a moderating factor on advertising effectiveness
Hornik, Jacob
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10001066536
Saved in:
4
Advertising-versus-marketing mix carryover effects : an empirical evaluation
De Kluyver, Cornelis A.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 269-287
Persistent link: https://www.econbiz.de/10001029641
Saved in:
5
Transfer function analysis of the relationship between advertising and sales : a synthesis of prior research
Moriarty, Mark M.
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10001021717
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->