Sales response modeling : gains in efficiency from system estimation
Year of publication: |
1989
|
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Authors: | Bolton, Ruth N. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 18.1989, 2, p. 107-125
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Subject: | Theorie | Theory | Werbewirtschaft | Advertising industry |
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