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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"Strategies and tools for managing connected consumers"
~subject:"Branchenentwicklung"
~subject:"Elektronisches Geld"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
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Branchenentwicklung
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11
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Ho, Ree Chan
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Alkhrabsheh, Abdullah Abbas
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Bodoky, Tamas
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Chan-Olmsted, Sylvia M.
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Handbook of social media management : value chain and business models in changing media markets
Strategies and tools for managing connected consumers
Premier reference source
14
SpringerLink / Bücher
14
The Routledge companion to digital consumption
13
Cryptocurrencies in all aspects
11
Internet advertising : theory and research
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Contemporary research in e-branding
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
Springer eBook Collection
8
The connected customer : the changing nature of consumer and business markets
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Cyberlaw for global e-business : finance, payment, and dispute resolution
7
Global consumer behavior
7
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
7
Online consumer behavior : theory and research in social media, advertising, and e-tail
7
Springer Proceedings in Business and Economics
7
Transforming gaming and computer simulation technologies across industries
7
Web technologies for commerce and services online
7
Aspekte der Digitalisierung in Banken
6
Consumer psychology in a social media world
6
Contemporary issues in social media marketing
6
Critical explorations
6
Electronic retailing
6
Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
Handbook of research on the platform economy and the evolution of e-commerce
6
Harvard business review : HBR
6
Leveraging consumer behavior and psychology in the digital economy
6
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
6
Research
6
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
6
Social media and crisis communication
6
Structural equation modeling approaches to e-service adoption
6
Transforming e-business practices and applications : emerging technologies and concepts
6
Advances in electronic marketing
5
Advertising, promotion, and new media
5
Cases on strategic social media utilization in the nonprofit sector
5
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
5
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ECONIS (ZBW)
22
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1
Live streaming meets online shopping in the connected world : interactive social video in online marketplace
Ho, Ree Chan
;
Rajadurai, Kanesh Gopal
- In:
Strategies and tools for managing connected consumers
,
(pp. 130-142)
.
2020
Persistent link: https://www.econbiz.de/10012106765
Saved in:
2
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
Saved in:
3
Consumer perception of purchasing organic foods : a case study of online consumer behavior
Lim, Ernest K. S.
- In:
Strategies and tools for managing connected consumers
,
(pp. 106-115)
.
2020
Persistent link: https://www.econbiz.de/10012106754
Saved in:
4
Empirical study of single platform e-payment in South East Asia
Lai, P. C.
;
Toh, Evelyn B. H.
;
Alkhrabsheh, Abdullah Abbas
- In:
Strategies and tools for managing connected consumers
,
(pp. 252-278)
.
2020
Persistent link: https://www.econbiz.de/10012106789
Saved in:
5
Understanding generational impact on online business : the virtual communities and social collaborations scenario
Shanmugam, Karthikeyan
;
Vijayabanu C
- In:
Strategies and tools for managing connected consumers
,
(pp. 116-129)
.
2020
Persistent link: https://www.econbiz.de/10012106761
Saved in:
6
Customer engagement : from social shoppers to social learners and collaborators
Cheng, Robin
- In:
Strategies and tools for managing connected consumers
,
(pp. 163-176)
.
2020
Persistent link: https://www.econbiz.de/10012106775
Saved in:
7
Impact of e-commerce on the urban landscape
Sotheeswari Somasundram
- In:
Strategies and tools for managing connected consumers
,
(pp. 34-45)
.
2020
Persistent link: https://www.econbiz.de/10012106729
Saved in:
8
Book industry business, concentration,
Internet
and social media of management and marketing
Faustino, Paulo
- In:
Handbook of social media management : value chain and …
,
(pp. 87-123)
.
2013
Persistent link: https://www.econbiz.de/10009762895
Saved in:
9
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
10
Social media involvement among college students and general population : implications to media management
Ha, Louisa
;
Hu, Xiao
- In:
Handbook of social media management : value chain and …
,
(pp. 751-773)
.
2013
Persistent link: https://www.econbiz.de/10009763840
Saved in:
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