Live streaming meets online shopping in the connected world : interactive social video in online marketplace
Year of publication: |
2020
|
---|---|
Authors: | Ho, Ree Chan ; Rajadurai, Kanesh Gopal |
Published in: |
Strategies and tools for managing connected consumers. - Hershey, PA : IGI Global, ISBN 978-1-5225-9697-4. - 2020, p. 130-142
|
Subject: | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
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