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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"The advertising handbook"
~language:"eng"
~subject:"1995-2010"
~subject:"Customers"
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Handbook of social media management : value chain and business models in changing media markets
The advertising handbook
Foundations and trends in marketing : FTMKT
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ECONIS (ZBW)
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New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
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Advertising research : markets, methods and knowing consumers
MacRury, Iain
- In:
The advertising handbook
,
(pp. 46-73)
.
2009
Persistent link: https://www.econbiz.de/10003851901
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