Advertising research : markets, methods and knowing consumers
Year of publication: |
2009
|
---|---|
Authors: | MacRury, Iain |
Published in: |
The advertising handbook. - London : Routledge, ISBN 0-415-42312-0. - 2009, p. 46-73
|
Subject: | Werbewirtschaft | Advertising industry | Werbeplanung | Advertising planning | Kunden | Customers | Großbritannien | United Kingdom |
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