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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"The advertising handbook"
~language:"eng"
~subject:"1995-2010"
~subject:"Werbung"
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1995-2010
Werbung
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Bassary, Joseph
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Hardy, Jonathan
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Mühl-Benninghaus, Wolfgang
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Handbook of social media management : value chain and business models in changing media markets
The advertising handbook
Journal of historical research in marketing
14
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
5
Journal of advertising research
4
NBER working paper series
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing : EJM
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Business history
2
CESifo working papers
2
International journal of advertising : the review of marketing communications
2
Journal of current issues and research in advertising
2
NBER Working Paper
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
The advertising and consumer culture reader
2
The marketing review
2
A.E. Res.
1
Accounting history review
1
Advancing research on projects and temporary organizations
1
American business, politics, and society
1
American journal of agricultural economics
1
Ashgate economic geography series
1
Asia Pacific business review
1
Australasian marketing journal
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Central European business review : CEBR
1
Contributions to economic analysis
1
Employee relations
1
European research studies
1
Europäische Werbemärkte
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ECONIS (ZBW)
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New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
2
Advertising regulation
Hardy, Jonathan
- In:
The advertising handbook
,
(pp. 74-87)
.
2009
Persistent link: https://www.econbiz.de/10003851902
Saved in:
3
Sponsorship, advertising and the Olympic Games
MacRury, Iain
- In:
The advertising handbook
,
(pp. 129-147)
.
2009
Persistent link: https://www.econbiz.de/10003851911
Saved in:
4
Advertising and new media
Bassary, Joseph
- In:
The advertising handbook
,
(pp. 174-186)
.
2009
Persistent link: https://www.econbiz.de/10003851915
Saved in:
5
Conclusion: the future of advertising and advertising agencies
Hull, Janet
- In:
The advertising handbook
,
(pp. 209-217)
.
2009
Persistent link: https://www.econbiz.de/10003851920
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