Sponsorship, advertising and the Olympic Games
Iain MacRury
| Year of publication: |
2009
|
|---|---|
| Authors: | MacRury, Iain |
| Published in: |
The advertising handbook. - London : Routledge, ISBN 0-415-42312-0. - 2009, p. 129-147
|
| Subject: | Werbung | Advertising | Werbewirtschaft | Advertising industry | Sponsoring | Sponsorship | Sportveranstaltung | Sport event |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003851911