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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Customer integration"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Customer integration
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Bodoky, Tamas
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Krumsvik, Arne H.
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Murschetz, Paul
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Urban, Agnes
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Handbook of social media management : value chain and business models in changing media markets
Contemporary issues in social media marketing
5
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Exploring the rise of fandom in contemporary consumer culture
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Kundenintegration 2.0
3
Social media in strategic management
3
Branding and sustainable competitive advantage : building virtual presence
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Business organizations and collaborative web : practices, strategies and patterns
2
Crowdfunding for sustainable entrepreneurship and innovation
2
E-retailing challenges and opportunities in the global marketplace
2
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
2
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
2
Information technology and product development
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of business research : JBR
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Leveraging computer-mediated marketing environments
2
Managing innovation in a global and digital world : meeting societal challenges and enhancing competitiveness
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Organizations and social networking : utilizing social media to engage consumers
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Swarm Branding : Markenführung im Zeitalter von Web 2.0
2
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
2
WEB 2.0 : Hype oder Substanz?
2
21st century management ; 2
1
A Research Agenda for Service Marketing
1
Advanced technologies management for retailing : frameworks and cases
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Berichte aus der Betriebswirtschaft
1
Bridging the gap between advertising academia and practice
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Consumer information systems and relationship management : design, implementation, and use
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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ECONIS (ZBW)
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Two faces of growth : linking customer engagement to revenue streams
Zlatanov, Biser
- In:
Handbook of social media management : value chain and …
,
(pp. 289-310)
.
2013
Persistent link: https://www.econbiz.de/10009762874
Saved in:
2
Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
Vukanovic, Zvezdan
- In:
Handbook of social media management : value chain and …
,
(pp. 269-288)
.
2013
Persistent link: https://www.econbiz.de/10009762875
Saved in:
3
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
4
Customer integration and Web interactivity : a literature review and analysis of the role of transaction costs in building value Webs
Murschetz, Paul
- In:
Handbook of social media management : value chain and …
,
(pp. 775-794)
.
2013
Persistent link: https://www.econbiz.de/10009763838
Saved in:
5
Towards a typology of strategies for user involvement
Krumsvik, Arne H.
- In:
Handbook of social media management : value chain and …
,
(pp. 657-670)
.
2013
Persistent link: https://www.econbiz.de/10009763874
Saved in:
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