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~isPartOf:"Handbook of strategic account management : a comprehensive resource"
~person:"Homburg, Christian"
~person:"Kirchgeorg, Manfred"
~subject:"Strategic management"
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Handbook of strategic account management : a comprehensive resource
Lehrbuch
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Forum Wirtschaftsethik : Jahresschrift des DNWE
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Marketing : ZFP ; journal of research and management
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The journal of business & industrial marketing
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A configurational approach to strategic account management effectiveness
Homburg, Christian
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Workman, John P.
;
Jensen, Ove
- In:
Handbook of strategic account management : a …
,
(pp. 289-316)
.
2014
Persistent link: https://www.econbiz.de/10010341332
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