//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook on brand and experience management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Priester, Joseph"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Psychology of advertising
1
Relationship marketing
1
Theorie
1
Theory
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
MacInnis, Deborah J.
1
Park, C. Whan
1
Priester, Joseph
1
Published in...
All
Handbook on brand and experience management
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
5
Handbook of brand relationships
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Foundations and trends in marketing : FTMKT
2
Journal of Consumer Research
2
Journal of marketing
2
Consumer-brand relationships : theory and practice
1
Continuing to broaden the marketing concept : making the world a better place
1
Foundations and Trends(R) in Marketing
1
The Sage handbook of advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->