Brand attachment and a strategic brand exemplar
Year of publication: |
2008
|
---|---|
Authors: | Park, C. Whan ; MacInnis, Deborah J. ; Priester, Joseph |
Published in: |
Handbook on brand and experience management. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-007-9. - 2008, p. 3-17
|
Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Theorie | Theory |
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