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~isPartOf:"Handbook on brand and experience management"
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Zhang, Shi
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Handbook on brand and experience management
Journal of Consumer Research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Business innovation with new ICT in the Asia-Pacific : case studies
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China economic review : an international journal
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Handbook of research in international marketing
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Marine economics and management : MAEM
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The journal of brand management : an international journal
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The southern business & economic journal
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Applied economics letters
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Brand management ; Vol. 1
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Cogent business & management
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Computers & industrial engineering : CAIE ; an internat. journal
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Cracking the code : leveraging consumer psychology to drive profitability
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Global business and finance review
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of social economics
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Journal of economic insight : (formerly the journal of economics (MVEA))
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Journal of marketing research : JMR
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Journal of muscle research and cell motility
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Latin American economy & business : LAEB
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Leadership and management in China : philosophies, theories, and practices
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Operational research : an international journal
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Organizational Behavior and Human Decision Processes
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Physica A: Statistical Mechanics and its Applications
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Experiential attributed and consumer judgments
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Handbook on brand and experience management
,
(pp. 174-187)
.
2008
Persistent link: https://www.econbiz.de/10003789004
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2
The role of brand naming in branding strategies : insights and opportunities
Sood, Sanjay
;
Zhang, Shi
- In:
Handbook on brand and experience management
,
(pp. 219-232)
.
2008
Persistent link: https://www.econbiz.de/10003789045
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