Experiential attributed and consumer judgments
Year of publication: |
2008
|
---|---|
Authors: | Brakus, J. Joško ; Schmitt, Bernd ; Zhang, Shi |
Published in: |
Handbook on brand and experience management. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-007-9. - 2008, p. 174-187
|
Subject: | Markenimage | Brand image | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour |
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