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~isPartOf:"Handbook on cross-cultural marketing"
~isPartOf:"Journal of Consumer Research"
~isPartOf:"Practical sustainability : from grounded theory to emerging strategies"
~subject:"Comparison"
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Handbook on cross-cultural marketing
Journal of Consumer Research
Practical sustainability : from grounded theory to emerging strategies
International journal of advertising : the quarterly review of marketing communications
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Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
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