Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Siva K. Balasubramanian, Deepa Pillai, Giacomo Gistri, Nadia I. Sabour and Hemant Patwardhan
| Year of publication: |
2020
|
|---|---|
| Authors: | Balasubramanian, Siva Kumar ; Pillai, Deepa ; Gistri, Giacomo ; Sabour, Nadia I. ; Patwardhan, Hemant |
| Published in: |
Handbook on cross-cultural marketing. - Northampton : Edward Elgar Publishing, ISBN 978-1-78897-854-5. - 2020, p. 83-103
|
| Subject: | Product Placement | Product placement | Werbewirkung | Advertising effects | Verbrauchereinstellung | Consumer attitudes | Vergleich | Comparison | Finnland | Finland | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788978545.00015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013459455