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~isPartOf:"Handbuch IT-Management"
~isPartOf:"Review of industrial organization : RIO"
~person:"Benlian, Alexander"
~person:"Goldfarb, Avi"
~person:"Zarnekow, Rüdiger"
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Advertising
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Advertising effects
2
Internet
2
Internet marketing
2
Online-Marketing
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Werbewirkung
2
Werbung
2
Digital
1
E-commerce
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Innovation management
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Internet economics
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Benlian, Alexander
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Zarnekow, Rüdiger
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Handbuch IT-Management
Review of industrial organization : RIO
NBER working paper series
9
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
6
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Journal of economics & management strategy : JEMS
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research papers in information systems management
4
CSIO working papers
3
HMD : Praxis der Wirtschaftsinformatik
3
Journal of management information systems : JMIS
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Discovery and diffusion of digital innovations : an analysis of enterprise social networks and data-driven business models
2
Electronic markets : the international journal on networked business
2
Journal of marketing research : JMR
2
MIT Sloan Research Paper
2
Software-as-a-Service : Anbieterstrategien, Kundenbedürfnisse und Wertschöpfungsstrukturen
2
The American economic review
2
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
2
A National Bureau of Economic Research conference report
1
Advances in applied microeconomics : a research annual
1
American economic journal
1
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business Engineering
1
Business engineering
1
California management review
1
Controller Magazin : Praxiswissen zur Unternehmenssteuerung : Mitgliederzeitschrift des Internationalen Controller Vereins und der RMA Risk Management Association & Rating Association e.V.
1
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
1
Discussion papers / CEPR
1
Economics of innovation and new technology
1
Electronic Commerce Research
1
Electronic commerce research
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Handbook of the economics of marketing : Volume 1
1
Handbook of the economics of marketing ; Volume 1
1
Industrial organization in Canada : empirical evidence and policy challenges
1
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ECONIS (ZBW)
3
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1
What is different about online advertising?
Goldfarb, Avi
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10010375282
Saved in:
2
Introduction : the economics of internet advertising
Goldfarb, Avi
;
Tremblay, Victor J.
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10010375288
Saved in:
3
IT-Produktengineering : ein methodisches Vorgehen zur Gestaltung von IT-Produkten
Bravo Sánchez, Carlos
;
Zarnekow, Rüdiger
;
Brenner, Walter
- In:
Handbuch IT-Management
,
(pp. 53-71)
.
2006
Persistent link: https://www.econbiz.de/10003377536
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