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~isPartOf:"Handbuch Kommunikationsmanagement"
~isPartOf:"Journal of advertising research"
~subject:"Austria"
~subject:"Target group"
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Advertising planning
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Handbuch Kommunikationsmanagement
Journal of advertising research
Leitfaden Online-Marketing ; [Bd. 1]
3
Handbuch der Marktforschung
2
Journal of advertising : official publication of the American Academy of Advertising
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
A master class in brand planning : the timeless works of Stephen King
1
AI-driven marketing research and data analytics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Discussion paper / Centre for Economic Policy Research
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Games and economic behavior
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Handbook of social media management : value chain and business models in changing media markets
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Instrumente zur Gestaltung von After Sales Services
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International journal of advertising : the quarterly review of marketing communications
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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JMM : the international journal on media management
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Journal of agricultural and applied economics : JAEE
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of marketing communications
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Mobilität und Marketing : wie und warum das Marketing mobil wird
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Schriftenreihe der FHWien-Studiengänge der WKW
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
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Western Political Science Association 2010 Annual Meeting Paper
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ECONIS (ZBW)
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Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
2
The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Wakolbinger, Lea M.
;
Denk, Michaela
;
Oberecker, Klaus
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 360-372
Persistent link: https://www.econbiz.de/10003900861
Saved in:
3
Mit Zielgruppen kommunizieren: finanzspezifische Zielgruppen
Dierks, Sven
- In:
Handbuch Kommunikationsmanagement
,
(pp. 97-108)
.
2005
Persistent link: https://www.econbiz.de/10003314890
Saved in:
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