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~isPartOf:"Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele"
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Abe, Makoto"
~person:"Anderson, Evan E."
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Journal of advertising research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
American journal of agricultural economics
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
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"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
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Split plot design : measuring market share
Anderson, Evan E.
- In:
Journal of advertising research
12
(
1972
)
4
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pp. 17-20
Persistent link: https://www.econbiz.de/10001836043
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