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~isPartOf:"Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele"
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Werbungsbetrieb"
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Werbungsbetrieb
Marktforschung
130
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16
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Bither, Stewart W.
1
Eskin, Gerald J.
1
Katz, Michael
1
Klippel, R. Eugene
1
Kuehn, Alfred A.
1
Rohloff, Albert C.
1
Rose, Jon
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Journal of advertising research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Prentice-Hall international series in management
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
A Wiley/Hamilton Publication
1
Decision sciences : DS
1
Explorations in economic research : occasional papers of the National Bureau of Economic Research
1
Harvard economic studies
1
Journal of marketing
1
Journal of marketing research : JMR
1
Prentice-Hall behavioral sciences in business series
1
Southern economic journal
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Intext series in marketing
1
The harbrace series in business and economics
1
The journal of business : B
1
The quarterly journal of economics
1
Wiley marketing series
1
Wiley/ Hamilton series in marketing
1
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ECONIS (ZBW)
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1
Fitting models to aggregate data
Kuehn, Alfred A.
;
Rohloff, Albert C.
- In:
Journal of advertising research
7
(
1967
)
1
,
pp. 43-47
Persistent link: https://www.econbiz.de/10002062711
Saved in:
2
A case for test market experiments
Eskin, Gerald J.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
Saved in:
3
Attitude data in allocation models
Klippel, R. Eugene
;
Bither, Stewart W.
- In:
Journal of advertising research
12
(
1972
)
2
,
pp. 20-24
Persistent link: https://www.econbiz.de/10002217332
Saved in:
4
Is your slogan identifiable?
Katz, Michael
;
Rose, Jon
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 21-26
Persistent link: https://www.econbiz.de/10002194193
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