A case for test market experiments
Gerald J. Eskin
| Year of publication: |
1975
|
|---|---|
| Authors: | Eskin, Gerald J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 15.1975, 2, p. 27-33
|
| Subject: | Marktforschung | Werbungsbetrieb | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002125108