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~isPartOf:"Handbuch Multi-Channel-Marketing"
~subject:"Marketing"
~subject:"Pricing strategy"
~subject:"Spieltheorie"
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Marketing
Pricing strategy
Spieltheorie
Distribution channel
29
Vertriebsweg
29
Marketing management
9
Marketingmanagement
9
Einzelhandel
6
Retail trade
6
Consumer behaviour
5
Deutschland
5
Germany
5
Konsumentenverhalten
5
Beziehungsmarketing
4
Relationship marketing
4
Empirical method
3
Empirische Methode
3
Lieferantenmanagement
3
Physical distribution
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Supplier relationship management
3
Vertrieb
3
Automotive industry
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Automotive services industry
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Brand management
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Controlling
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Markenführung
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Market segmentation
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Marktsegmentierung
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Preismanagement
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Theorie
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Theory
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Wettbewerbsstrategie
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German
3
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Ahlert, Dieter
1
Blut, Markus
1
Fassnacht, Martin
1
Michaelis, Manuel
1
Sandulescu, Stefan
1
Stallkamp, Christian
1
Voeth, Markus
1
Winkelmann, Rebecca
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Handbuch Multi-Channel-Marketing
European journal of operational research : EJOR
61
International journal of production economics
61
International journal of production research
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Transportation research / E : an international journal
27
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of retailing and consumer services
20
Journal of retailing
18
Journal of the Operational Research Society
12
Production and operations management : the flagship research journal of the Production and Operations Management Society
12
Omega : the international journal of management science
11
Production and operations management : an international journal of the Production and Operations Management Society
11
Journal of business research : JBR
10
Manufacturing & service operations management : M & SOM
9
IMA journal of management mathematics
8
Journal of revenue and pricing management
7
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
Quantitative marketing and economics : QME
7
Electronic commerce research
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Information systems research : ISR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing channels : ... distribution systems, strategy, and management
5
Marketing letters : a journal of research in marketing
5
SpringerLink / Bücher
5
European journal of industrial engineering : EJIE
4
Gabler Edition Wissenschaft
4
IEEE transactions on engineering management : EM
4
Journal of marketing research : JMR
4
Journal of the Operational Research Society : OR
4
Operational research : an international journal
4
Asia Pacific journal of marketing and logistics
3
CIE working paper series
3
Discussion paper / Institute of Social and Economic Research
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
International game theory review
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of industrial organization
3
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
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1
Erfolgsfaktoren des Multi-Channel-Marketings
Ahlert, Dieter
;
Blut, Markus
;
Michaelis, Manuel
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 273-296)
.
2007
Persistent link: https://www.econbiz.de/10003434861
Saved in:
2
Preismanagement im Rahmen des Multi-Channel-Marketings
Fassnacht, Martin
;
Stallkamp, Christian
;
Winkelmann, Rebecca
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 473-492)
.
2007
Persistent link: https://www.econbiz.de/10003435066
Saved in:
3
Preiskoordination im internationalen Multi-Channel-Marketing : Berücksichtigung von Rückkopplungen bei länderübergreifender Geschäftstätigkeit
Voeth, Markus
;
Sandulescu, Stefan
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 493-513)
.
2007
Persistent link: https://www.econbiz.de/10014557173
Saved in:
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