//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbuch Zielgruppenmanagement"
~isPartOf:"International journal of retail & distribution management"
~subject:"Economic transition"
~subject:"Marktsegmentierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Target group"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Economic transition
Marktsegmentierung
Target group
32
Zielgruppe
32
Deutschland
15
Germany
15
Bank marketing
14
Bankmarketing
14
Consumer behaviour
12
Konsumentenverhalten
12
Market segmentation
7
Einzelhandel
5
Jugendliche
5
Retail trade
5
Youth
5
Beziehungsmarketing
4
Children
4
Kinder
4
Relationship marketing
4
USA
3
United States
3
Bekleidung
2
Clothing
2
Elderly people
2
Frauen
2
Hungary
2
Information management
2
Informationsmanagement
2
Market research
2
Marktforschung
2
Online retailing
2
Online-Handel
2
Semiotics
2
Shopping
2
Ungarn
2
Women
2
Ältere Menschen
2
Appropriation
1
Attitudes
1
Austria
1
Betriebsform
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
German
5
English
3
Author
All
Babakus, Emin
1
Babiuch-Schulze, Andreas
1
Duttenhöfer, Stephan
1
Gebauer, Marcus
1
Imminger, Kurt
1
Keller, Bernhard
1
Milfelner, Borut
1
Millan, Elena
1
Mumel, Damijan
1
Pisnik Korda, Aleksandra
1
Reynolds, Jonathan
1
Schmidberger, Martin
1
Teuber, Stephan
1
Tuschl, Stefan
1
Vidergar Kikel, Tanja
1
Yavas, Ugur
1
more ...
less ...
Published in...
All
Handbuch Zielgruppenmanagement
International journal of retail & distribution management
Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Services marketing quarterly
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Innovation and sustainability in base of the pyramid markets
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of marketing for higher education
2
Kellogg on marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Reihe Betriebswirtschaftslehre
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe Handel und Marketing
2
The journal of consumer marketing
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Trends and Issues in Global Tourism 2008
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
2
A Princeton University Press e-book
1
A Ronald Press Publication
1
Agricultural finance review
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Segmenting female consumers : high-involvement personal services
Milfelner, Borut
;
Vidergar Kikel, Tanja
;
Mumel, Damijan
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 485-497
Persistent link: https://www.econbiz.de/10011706968
Saved in:
2
Independent and interdependent self-views and their influence on clothing consumption
Millan, Elena
;
Reynolds, Jonathan
- In:
International journal of retail & distribution management
39
(
2011
)
3
,
pp. 162-182
Persistent link: https://www.econbiz.de/10009012307
Saved in:
3
Retail store loyalty : a comparison of two customer segments
Yavas, Ugur
;
Babakus, Emin
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 477-492
Persistent link: https://www.econbiz.de/10009521982
Saved in:
4
Zielgruppenmanagement
Duttenhöfer, Stephan
;
Keller, Bernhard
- In:
Handbuch Zielgruppenmanagement
,
(pp. 1-11)
.
2009
Persistent link: https://www.econbiz.de/10003821686
Saved in:
5
Vom Beziehungsangebot zur Zielgruppe: Zielgruppen als dynamische Beziehungsaggregate
Teuber, Stephan
;
Imminger, Kurt
- In:
Handbuch Zielgruppenmanagement
,
(pp. 59-70)
.
2009
Persistent link: https://www.econbiz.de/10003821703
Saved in:
6
Kundensegmentierung oder die Digitalisierung des "Tante-Emma Prinzips": ein spezieller Ansatz im Zielgruppenmanagement
Gebauer, Marcus
- In:
Handbuch Zielgruppenmanagement
,
(pp. 71-81)
.
2009
Persistent link: https://www.econbiz.de/10003821706
Saved in:
7
Zielgruppenansprache: Optimierung von Direktmarketing durch systematische Kundendaten-Analyse
Schmidberger, Martin
;
Babiuch-Schulze, Andreas
- In:
Handbuch Zielgruppenmanagement
,
(pp. 85-94)
.
2009
Persistent link: https://www.econbiz.de/10003821708
Saved in:
8
Segmentierungsmöglichkeiten in der Marktforschung
Tuschl, Stefan
- In:
Handbuch Zielgruppenmanagement
,
(pp. 139-154)
.
2009
Persistent link: https://www.econbiz.de/10003821725
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->