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~isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Advertising effects"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Online-Handel"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Deutschland
Experiment
Online-Handel
Social Web
66
Social web
66
Consumer behaviour
44
Konsumentenverhalten
44
E-commerce
34
Electronic Commerce
34
Online retailing
33
Website
29
Internet
24
Internet marketing
22
Online-Marketing
22
Beziehungsmarketing
16
Relationship marketing
16
Viral marketing
9
Virales Marketing
9
Confidence
8
Germany
8
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8
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Vertrauen
8
Digital platform
6
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Empirische Methode
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Werbewirkung
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Brand management
5
Comparison
5
Customer satisfaction
5
Data Mining
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Data mining
5
Distribution channel
5
Einzelhandel
5
Game theory
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Kundenzufriedenheit
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Markenführung
5
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49
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Aufsatz in Zeitschrift
Article in journal
49
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English
40
German
9
Author
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Hudetz, Kai
5
Baal, Sebastian van
2
King, Ruth C.
2
Liang, Ting-Peng
2
Turban, Efraim
2
Adam, Marc Thomas Philipp
1
Ahn, Hyunchul
1
Ahn, Joongho
1
Akkan, Can
1
Asdemir, Kursad
1
Baek, Hyunmi
1
Bekkerman, Ron
1
Bodoff, David
1
Cai, Shun
1
Chen, Lei
1
Chen, Li
1
Chin, Wynne W.
1
Chiu, Shih-Wen
1
Choi, Youngseok
1
Chowa, Charles
1
Chu, Chia-hsien
1
Civelek, Ismail
1
Cuthbertson, Richard
1
Dabholkar, Pratibha A.
1
Dach, Christian
1
Dekker, Rommert
1
Dellaert, Benedict G. C.
1
Dens, Nathalie
1
Dietrich, Tobias
1
Djamasbi, Soussan
1
Eckstein, Aline
1
Fang, Jiaming
1
Gammoh, Bashar S.
1
Greiner, Martina E.
1
Guo, Xitong
1
Gutiérrez-Leefmans, Manuela
1
Hans, Gudrun
1
Heij, Christiaan
1
Heinze, Jörg
1
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1
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
International journal of electronic commerce : IJEC
Journal of retailing and consumer services
130
Journal of business research : JBR
123
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
116
Intereconomics : review of European economic policy
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
International journal of internet marketing and advertising : IJIMA
61
Ifo-Schnelldienst
60
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
59
Information systems research : ISR
49
Journal of internet commerce
49
Journal of management information systems : JMIS
47
Electronic commerce research
46
International journal of advertising : the review of marketing communications
44
International journal of electronic marketing and retailing : IJEMR
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Technological forecasting & social change : an international journal
41
Journal of electronic commerce research : JECR
38
Wirtschaft und Statistik : WISTA
38
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
36
International journal of business information systems : IJBIS
36
Journal of economic behavior & organization : JEBO
33
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
33
Journal of advertising research
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
International journal of hospitality management
28
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
International journal of retail & distribution management
26
International journal of advertising : the quarterly review of marketing communications
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Tourism management : research, policies, practice
25
Wirtschaft im Wandel
25
Psychology & marketing
24
Der Betrieb
23
Management information systems : mis quarterly
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
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ECONIS (ZBW)
49
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1
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
2
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
Saved in:
3
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
4
The impact of individual and organizational reputation on physicians' appointments online
Liu, Xiaoxiao
;
Guo, Xitong
;
Wu, Hong
;
Wu, Tianshi
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 551-577
Persistent link: https://www.econbiz.de/10011550946
Saved in:
5
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
6
Enhancing virtual presence in e-tail : dynamics of cue multiplicity
Lee, Eun Jung
;
Park, Jihye
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 117-146
Persistent link: https://www.econbiz.de/10010391418
Saved in:
7
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
8
Reducing the service deficit in m-commerce : how service-technology fit can support digital sales of complex products
Heinze, Jörg
;
Matt, Christian
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 386-418
Persistent link: https://www.econbiz.de/10011884543
Saved in:
9
The effects of apologies for service failures in the global online retail
Sengupta, Sanchayan
;
Ray, Daniel
;
Trendel, Olivier
;
Van …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 419-445
Persistent link: https://www.econbiz.de/10011884544
Saved in:
10
A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
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