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~isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Psychology & marketing"
~language:"deu"
~language:"eng"
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Epidemic"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
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Auslandsinvestition
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Gierl, Heribert
Ivanov, Dmitry
Walsh, Gianfranco
16
Bauer, Hans H.
10
Herrmann, Andreas
10
Sauer, Nicola E.
10
Woodside, Arch G.
10
Wiedmann, Klaus-Peter
9
Yi, Youjae
9
Wagner, Udo
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Esch, Franz-Rudolf
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Albrecht, Carmen-Maria
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Bagozzi, Richard P.
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Chan, Eugene Y.
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Eisend, Martin
5
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Huber, Frank
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Lim, Weng Marc
5
Preißner, Markus
5
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Spence, Charles
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Swoboda, Bernhard
5
Balderjahn, Ingo
4
Bigné Alcañiz, J. Enrique
4
Burmann, Christoph
4
Das, Gopal
4
Grewal, Dhruv
4
Grohmann, Bianca
4
Hollebeek, Linda D.
4
Homburg, Christian
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Kim, Jungkeun
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Knob, Alexandra
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Landwehr, Jan Rüdiger
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Müller, Holger
4
Neumann, Marcus M.
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Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Jahrbuch der Absatz- und Verbrauchsforschung
Marketing : ZFP ; journal of research and management
Psychology & marketing
International journal of production research
39
International journal of integrated supply management : IJISM
10
Transportation research / E : an international journal
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
8
International journal of production economics
7
Omega : the international journal of management science
6
Der Markt : international journal of marketing
5
Springer eBook Collection
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Dynamics and sustainability in international logistics and supply chain management : proceedings of the 6th German-Russian Logistics and SCM Workshop DR-LOG 2011 in Bremen ; [11. - 14. Mai 2011]
3
European journal of operational research : EJOR
3
Journal of business research : JBR
3
Marketing : journal of research and management
3
Springer Texts in Business and Economics
3
Springer texts in business and economics
3
SpringerLink / Bücher
3
Annals of Operations Research
2
IEEE transactions on engineering management : EM
2
International Series in Operations Research & Management Science
2
International series in operations research & management science
2
Logistics and supply chain management : modern trends in Germany and Russia ; [IV.] DR-LOG
2
Operations management research : OMR ; advancing practice through theory
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Springer eBook Collection / Business and Management
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advanced manufacturing and sustainable logistics : 8th International Heinz Nixdorf Symposium, IHNS 2010, Paderborn, Germany, April 21 - 22, 2010 ; proceedings
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Annals of operations research
1
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Asia Pacific journal of marketing and logistics
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Changing tides : the new role of resilience and sustainability in logistics and supply chain management : innovative approaches for the shift to a new era
1
Classroom Companion: Business
1
Classroom companion / Business
1
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ECONIS (ZBW)
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
4
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
5
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
6
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
7
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
8
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
9
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
10
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
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