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~isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Marketing : journal of research and management"
~language:"deu"
~language:"eng"
~person:"Gierl, Heribert"
~person:"Govindan, Kannan"
~person:"Ivanov, Dmitry"
~person:"Koncz, Julia"
~person:"Kübler, Raoul"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Epidemic"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Produktqualität"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
~type_genre:"Konferenzschrift"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
~type_genre:"Thesis"
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Auslandsinvestition
Brand
Epidemic
Indien
Kapitaleinkommen
Konsumentenverhalten
Produktqualität
Supply chain
Wirkungsanalyse
Consumer behaviour
5
Deutschland
3
Germany
3
Experiment
2
Advertising planning
1
Bewertung
1
Crisis management
1
Customer service
1
Evaluation
1
Gambling
1
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1
Handelsforschung
1
Krisenmanagement
1
Kundenbindungsprogramm
1
Kundenservice
1
Loyalty program
1
Markenartikel
1
Preis
1
Preismanagement
1
Price
1
Pricing strategy
1
Product liability
1
Product quality
1
Produkthaftung
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Prospect Theory
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Prospect theory
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Public relations
1
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1
Salespeople
1
Spillover effect
1
Spillover-Effekt
1
Theorie
1
Theory
1
Verkaufsförderung
1
Verkaufspersonal
1
Werbeplanung
1
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Konferenzschrift
No longer published / No longer aquired
Statistik
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6
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German
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Gierl, Heribert
Govindan, Kannan
Ivanov, Dmitry
Koncz, Julia
Kübler, Raoul
Preißner, Markus
5
Knob, Alexandra
4
Müller-Hagedorn, Lothar
3
Wierich, Ralf
3
Albers, Sönke
2
Baal, Sebastian van
2
Bagozzi, Richard P.
2
Hoppe, Daniel
2
Hudetz, Kai
2
Kaapke, Andreas
2
Wagner, Udo
2
Asselmann, Daniel
1
Bambauer, Silke
1
Bambauer-Sachse, Silke
1
Birk, Matthias M.
1
Blümelhuber, Christian
1
Burmeister-Lamp, Katrin
1
Duscha, Andreas
1
Felsch, Daniela
1
Folkes, Valerie
1
Fries, Anne
1
Gedenk, Karen
1
Grunert, Klaus G.
1
Heckmann, Sabrina
1
Helnerus, Klaus
1
Hruschka, Harald
1
Jedrowiak, Julia
1
Knaf, Magdalena
1
Königstorfer, Jörg
1
Köstring, Christoph
1
Lindstädt, Birte
1
Ochel, Jens
1
Paulsen, Marcel
1
Peters, Kay
1
Plantsch, Michael
1
Praxmarer-Carus, Sandra
1
Raman, Kalyan
1
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Marketing : journal of research and management
International journal of production research
50
International journal of production economics
26
Transportation research / E : an international journal
24
European journal of operational research : EJOR
18
Marketing : ZFP ; journal of research and management
18
International journal of integrated supply management : IJISM
10
Omega : the international journal of management science
10
Computers & operations research : and their applications to problems of world concern ; an international journal
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Der Markt : international journal of marketing
5
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
IEEE transactions on engineering management : EM
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of business performance and supply chain modelling : IJBPSCM
3
Journal of business research : JBR
3
The international journal of logistics management
3
Business strategy and the environment
2
Decision sciences
2
International journal of shipping and transport logistics : IJSTL
2
Journal of business economics and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Operational Research Society
2
Journal of the Operational Research Society : OR
2
Operations management research : OMR ; advancing practice through theory
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Cleaner and responsible consumption
1
European management journal
1
International journal of energy sector management : IJESM
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of networking and virtual organisations : IJNVO
1
International journal of physical distribution and logistics management
1
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Source
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ECONIS (ZBW)
6
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1
Communication behavior of companies in product recalls without customer identification information
Kübler, Raoul
;
Albers, Sönke
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10003976429
Saved in:
2
Effects of price partitioning on product evaluation
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003585090
Saved in:
3
Die Wirkung von Knappheit auf den Absatz von Produkten im Handel
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003422329
Saved in:
4
Cognitively uncontrolled spillover effects of brand-name prizes in advertisements
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003391488
Saved in:
5
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10003320809
Saved in:
6
Wirkung von Coupons auf die Kaufbereitschaft von Konsumenten
Gierl, Heribert
- In:
Handel im Fokus : aus dem Instituts für …
58
(
2006
)
3
,
pp. 140-154
Persistent link: https://www.econbiz.de/10003358173
Saved in:
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