Effects of consumers' mood in a personal sales conversation
Year of publication: |
2006
|
---|---|
Authors: | Gierl, Heribert ; Bambauer, Silke |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 2.2006, 1, p. 30-42
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Verkaufspersonal | Salespeople | Experiment |
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