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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~person:"Brown, Brian"
~person:"Friedli, Thomas"
~subject:"Leistungsbündel"
~subject:"Unternehmensnetzwerk"
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Leistungsbündel
Unternehmensnetzwerk
B-to-B-Marketing
2
Bundling strategy
2
Business-to-business marketing
2
Erfolgsfaktor
2
Success factor
2
Ambidextrous organization
1
B2B sales
1
Brand extension
1
Business services
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Digital services
1
Digital servitization
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Industrial marketing
1
Industrial selling
1
Industrial services
1
Industrie
1
Lieferantenmanagement
1
Manufacturing industries
1
Manufacturing industry
1
Markentransfer
1
Multilevel research
1
Organisationale Ambidextrie
1
Organisatorischer Wandel
1
Organizational change
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Salesforce
1
Salespeople
1
Selling
1
Service industry
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Service marketing
1
Service sales
1
Service-sales ambidexterity
1
Services marketing
1
Servitization
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Smart services
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Brown, Brian
Friedli, Thomas
Adamson, Brent
2
Bertini, Marco
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Cantù, Chiara
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Dixon, Matthew
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Felzensztein, Christian
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Jalkala, Anne Maarit
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Tavassoli, Nader T.
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Zolkiewski, Judith
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Bornemann, Torsten
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Burton, Jamie
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Chakravarty, Anindita
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Classen, Moritz
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Colm, Laura
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Colucci, Mariachiara
1
Corsaro, Daniela
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Deans, Kenneth R.
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Fearne, Andrew
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Ferris, Gerald R.
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Finch, John H.
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Gedeon, Ioanna-Maria
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Gimmon, Eli
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Gould, A. Noel
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Holmes, Dawn
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Hughes, Douglas E.
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Hwang, Ki-Soon
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Indounas, Kostis
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Karami, Masoud
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Khan, Amna
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Kindström, Daniel
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Harvard business review : HBR
Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of business & industrial marketing
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ECONIS (ZBW)
2
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Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
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2
A model of product-to-service brand extension success factors in B2B buying contexts
Brown, Brian
;
Sichtmann, Christina
;
Musante, Michael
- In:
The journal of business & industrial marketing
26
(
2011
)
3
,
pp. 202-210
Persistent link: https://www.econbiz.de/10009010139
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