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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~person:"Brown, Brian"
~subject:"Leistungsbündel"
~subject:"Unternehmensnetzwerk"
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Leistungsbündel
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B-to-B-Marketing
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Brand extension
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Bundling strategy
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Brown, Brian
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Harvard business review : HBR
Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
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A model of product-to-service brand extension success factors in B2B buying contexts
Brown, Brian
;
Sichtmann, Christina
;
Musante, Michael
- In:
The journal of business & industrial marketing
26
(
2011
)
3
,
pp. 202-210
Persistent link: https://www.econbiz.de/10009010139
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